CO.LAB brand-new
business model unveil its 1st ready-to-wear, smart
collections focusing on water-saving, ethical treatment of
animals and a responsible soft-touch feel
Première Vision – September 17-19, C.L.A.S.S. booth 3S2,
TINTEX booths 3S35, 5N60/5P53
C.L.A.S.S. -
Creativity Lifestyle and Sustainable Synergy -, the global
resource for smart material innovation, education, marketing
and communication, presents CO.LAB, a collaborative smart
platform and research-lab aiming to create a new way of
making fashion smart.
“CO.LAB was created as a prompt answer responding to the
very end-users increasing demand for responsible and
sustainable products.” Explains C.L.A.S.S. founder Giusy
Bettoni. “From here, we realised it was fundamental to
create an innovation wardrobe and smart platform open to
companies willing to make a difference in the textile and
fashion business. We teamed up with TINTEX, the leading
manufacturer of ‘naturally advanced’ jersey fabrics, and
other leading garment manufacturers such as Becri, Confetil
and Pedrosa & Rodrigues to create a multileveled set of
skills ranging from fabrics making to style development,
production as well as marketing and communication. All in
name of design driven by sustainability.”
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“We responded to C.L.A.S.S.’ input with enthusiasm, proud to
be part of an innovative and neverseen before sustainable
model. For the first time, teams of professionals
specialised in different fields can collaborate not only to
create new collections for the end-users or for their
clients, but they can actually join forces to find together
smart innovative solutions that can be scoped only from a
broader and communal perspective.” Adds Ana Silva Tavares,
Head of Sustainability of TINTEX. “Because 1+1+1+1+1 doesn’t
equal 5, but much more. And for the planet.”
CO.LAB is set to unveil its first cutting-edge and
ready-to-wear collections developed to tackle some of the
most pressing issues in fashion such as responsible
water-saving production and easysoft sportwear woven
responsibly with the next generation of chemistry. The range
has also obtained the influential and responsible PETA - P e
o p l e f o r t h e E t h i c a l T r e a t m e n t o f A n
i m a l s – certification.
● LEGACY H2O by Becri and TINTEX Fabrics is the
minimalcasual and new-born classic apparel collection crying
out for less water and more style. The range comprises man
and woman designs standing out for track & traceable
innovation and guaranteeing less water is used in all
aspects of sourcing, design and make. The collection
reflects and bold and determined attitude. Why should we
accept and contribute to water waste for the sake of being
fashionable? The real cool is responsible, LEGACY H2O won’t
take any NO for an answer.
● The ECOPERFORMER by Confetil and TINTEX Fabrics collection
meets the values of millennials and generation Z consumer.
Sustainable, multitasking, gender neutral and designed to
fit contemporary urban lifestyle. The collection comprises
modern soft sports garment with fully transparent innovation
values. The range flexes its muscles with the best
sustainable and highperformative materials for comfort, ease
and style. Designed to win.
● SENSING SMARTS by Pedrosa & Rodrigues and TINTEX Fabrics
is both sensitive and sensible. It comprises easy-towear,
smooth and soft-touch garments created by an extremely
responsible process that reduces the use of chemical
products to the absolutely bare minimum. A 360° responsible
approach is born, harnessing the most-cutting edge
technologies for the next generation of chemistry. The
result is a collection as light, delicate and fresh as a
leaf which ‘buds’ from naturally advanced innovation
materials for beauty and well-being.
Imbued with shared knowledge and professionality, the
collection will be unveiled at Première Vision at C.L.A.S.S.
and TINTEX booths. The wardrobe of tomorrow is taking shape
C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) -
Leading the way since 2007, we are a unique multi-platform
HUB based in Milan specialized in integrating a new
generation of eco values into your fashion and home product
and company. These new values are needed to speak to a new,
smarter and contemporary conscience consumer. C.L.A.S.S.,
founded by Giusy Bettoni, introduces a new way of design
thinking that represents a shift in culture, which enables
your business to be competitive and socially innovative.
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