modeles

fashion and technology

 
 • Bundesliga International to feature in Shanghai • Better understanding the Chinese market thanks to knowledge transfer • Fresh impetus for international sports business professionals
 
 Thanks to an affluent middle class with a growing interest in sports, China is becoming increasingly attractive to sporting goods manufacturers. It is not just those in the sports business that have recognized the potential – international soccer clubs are also competing for the favor of Chinese sports fans. ISPO Shanghai, taking place at the Shanghai New International Expo Center (SNIEC) from July 5 to 7, will provide the perfect gateway to the market. In addition to numerous companies, this year Bundesliga International will be represented with FC Bayern, Borussia Dortmund, Schalke 04, Borussia Mönchengladbach, VfL Wolfsburg and Bayer 04 Leverkusen. International industry giants and Chinese market leaders, such as Arys, Ballop, Buff, Deuter, Polygiene, StreetStrider, Uyn, Wakingbee and Yvette will all be showcasing their latest products at ISPO Shanghai, from running trends and innovative outdoor equipment to the latest water sports products. Up-and-coming brands, such as Tafeng, Taluer and Trickcoo will be on site in the Startup Village. The Chinese start-up Carey Design, which is one of the 2019 ISPO Brandnew finalists, will also be on hand. The company impressed the jury with its innovative everyday clothing, which controls the temperature via an app.
 
 Another highlight will be the Outdoor Lifestyle Pavilion, which will focus on outdoor activities and trends, such as trail running. These are becoming clear favorites in China. According to recent studies, the Chinese outdoor market is now worth around EUR 8.4 billion. Winter sports are popular all year round in

ISPO Beijing will celebrate its 15th anniversary in 2019. It has been an important event for the Asian sports market since 2005. Ever since it was launched, the trade fair has reflected the continuous changes in the market, highlighted trends and established itself as the industry’s leading platform.
ISPO’s success story in Asia began back in 2005 in Shanghai with “ispo china,” the first international trade fair for sports, fashion and lifestyle brands. As part of Messe München’s internationalization strategy, the existing ISPO concept was exported to the growth market of China where it became a real hit. After two successful years, the first ever “ispo china winter” (now ISPO Beijing) was held in Beijing in 2007, featuring 300 national and international brands. To put this in perspective, 746 brands exhibited in 2018.

Today, ISPO Beijing is the most important trade fair for the sporting goods industry in the Asia-Pacific region. It is the business platform for major international brands such as Burton, Fjällräven, Oakley and Rossignol as well as national major players such as MobiGarden and Kailas and new, emerging startups such as PYUA and Rico Lee China.

Economic growth in record time
From an economic perspective, China has developed from an emerging market to a global power at lightning speed. This development is also being reflected in the sporting goods industry: experts predict that annual sales will reach USD 460 billion by 2020. Within just five to ten years, the outdoor and running sectors have developed from practically nothing into real boom areas and important parts of the overall market. Similar developments in the west would take 20 to 25 years. China is also leading the pack when it comes to digitalization. Around
Amrei Kommer PR Manager Tel. +49 89 949 21406 kommer@ispo.com
Messe München GmbH Messegelände 81823 München Deutschland messe-muenchen.de
Press Release | 3. January 2019 | 2/2
three quarters of consumers purchase their sports products online. ISPO Beijing’s response to this development has included collaborating with the Alibaba Group’s B2C online platform Tmall and setting up an e-commerce matchmaking program through which exhibitors and visitors are put in touch with relevant online retailers. “Our recipe for success is to ensure we are in constant communication and dialog with brands, retailers and opinion leaders. We know what the hot trends and topics are. Accordingly, we continue to develop alongside the industry itself and adapt our products and services directly in line with the current needs of our target group,” says Tobias Gröber, Executive Director Business Unit Consumer Goods at Messe München and part of the ISPO team for almost 20 years.

Major sporting events are a real driving force
ISPO Beijing was given a huge boost in 2008 when Beijing hosted the Summer Olympics and therefore also became the focus of the international sports industry. The country’s enthusiasm for sports also surged when China’s bid won. Beijing will also play host to the Winter Olympics in 2022, another major sporting event which is already having a considerable positive impact on the winter sports market in China and hence also ISPO Beijing. 300 million Chinese are expected to actively take part in winter sports by the time the Olympic Games take place.
“China is on its way to becoming the largest sports market in the world. We will therefore do everything we can at ISPO to reflect this development with innovative formats and platforms and to help our partners ensure they also share in this success,” says Gröber reflecting on the next few years for ISPO Beijing.

The 15th edition of ISPO Beijing will be held from January 16 to 19, 2019 at the New China International Exhibition Center (CIEC) in Beijing

ISPO PRESENTS THE BEST PERFORMANCE TEXTILES AND COMPONENTS


▪    ISPO TEXTRENDS presents 371 innovative products in 9 categories
▪    Selected innovations exhibited in hall C3 at ISPO MUNICH

ISPO TEXTRENDS is ISPO’s platform for innovative materials and components for sportswear production. ISPO TEXTRENDS presents 371 a selection of extraordinary products in hall C3 at ISPO MUNICH from January 25 to 27, 2016. A new category is the popular Street Sports trend. Furthermore, the exhibit will highlight the common textile trends Hybrid, Nature and Lightweight.

Four years after its premiere ISPO TEXTRENDS has established itself as a valuable and popular platform for groundbreaking textile trends and innovations among designers, product managers and the media.
At the end of October 2015 journalists, designers and independent experts traveled to Munich to evaluate submissions from all over the globe. The experts previewed products in nine categories (Base Layer, Second Layer, Outer Layer, Membranes & Coatings, Accessories, Trims, Fibers & Insulations, Soft Equipment, Street Sports) and selected a BEST PRODUCT in each category, as well as a TOP 10 selection, and up to 50 additional noteworthy materials (“SELECTION”). In addition, they selected ten extraordinary products revolving around the common textile trends Hybrid, Nature and Lightweight trends.

Peter Waeber CEO of bluesign Technologies ag and a jury member explains “We have a strong growth of innovative products. The industry provided really good products to the jury. ISPO TEXTRENDS is a must for any designer to have a look and to gain some inspiration, as a neutral platform. The jury is so broadly based that you can be sure that the right products were selected”

Louisa Smith, trend scout and head judge for ISPO TEXTRENDS shared her positive review of the jury meeting: “This year companies have focused even more on sustainability. Innovative hybrid combinations embody new concepts for natural fabrics and finishes. Extremely lightweight textiles combine fashion and functionality and provide the same level of performance as their heavier predecessors.”

Trade visitors can look forward to the latest selection, including the most relevant developments in fabrics, fibers and accessories awaiting them at ISPO TEXTRENDS in hall C3 at the end of January 2016. Yet ISPO TEXTRENDS is not just an exhibition. Designers and product developers have a unique opportunity for networking and sourcing on site. In addition, four daily presentations on current issues affecting the textile industry are on the program. If you cannot personally visit the forum, you will find all relevant information in the ISPO TEXTRENDS Trend Book by the end of January 2016. The ISPO Textrends App can be found at the Apple iOS App Store by searching “Textrends”.